Backbone Media
Courtney Hinrichs is an experienced marketing professional currently serving as the Associate Director of Social Media at Backbone Media since February 2022, previously holding the role of Senior Social Media Strategist. Responsibilities include organizing and overseeing effective social media strategies for a diverse array of clients. Prior to this, Courtney operated as a Marketing Consultant at Courtney Kenny LLC, specializing in digital marketing for small to medium-sized businesses, and served as the Marketing and Events Coordinator at Powderhorn Ski Resort, where responsibilities encompassed coordinating marketing campaigns and managing social media. Early career experience includes positions at Red Bull as a Student Brand Manager and as a Marketing Intern at WOO Sports. Courtney graduated from Arizona State University with a Bachelor's Degree in Marketing in 2018.
This person is not in any offices
Backbone Media
Backbone Media targets, engages and inspires the active lifestyle market through public relations, media planning and buying, social media and affiliate marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 65 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent. Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups. Check out our website to learn more about us and what we do.