Backbone Media
Jason Smith has a diverse work experience in the media and outdoor industry. Jason is currently employed at Backbone Media as the Social Media Director, where they have been since January 2023. Prior to this role, they served as the Associate Director of Social Media at Backbone Media from November 2021 to January 2023.
Before joining Backbone Media, Jason worked at Inkwell Media Company as the Director of Operations from July 2017 to November 2021.
Jason also has experience working at REI as the Adventure Projects - Content & Social Media Manager from June 2015 to May 2016.
Between 2002 and 2015, they were employed at Storm Mountain Media - Freeskier and Snowboard as the Senior Account Executive.
Jason Smith also worked at Adventure Projects Inc as the Director of Partnerships and Business Development from August 2013 to May 2015.
Lastly, they gained early career experience at North South Publishing: Trail Runner and Rock & Ice as an Account Exec from September 2001 to May 2002, where they were involved in advertising sales, editorial programming, and brand marketing at trade shows.
Jason Smith has a Bachelor's degree in English from Penn State University and a Master of Science (MS) degree in Kinesiology and Exercise Science from James Madison University.
Backbone Media
Backbone Media targets, engages and inspires the active lifestyle market through public relations, media planning and buying, social media and affiliate marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 65 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent. Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups. Check out our website to learn more about us and what we do.