Backbone Media targets, engages and inspires the active lifestyle market through public relations, media planning and buying, social media and affiliate marketing. 

From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 65 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent.

Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups.

Check out our website to learn more about us and what we do. 

Marketing

Sports

Backbone Media

Nate Simmons

Melissa Boisjoly

Michael Davies

Greg Williams

The Marketing and SEO team at Backbone Media focuses on enhancing online visibility and driving targeted traffic for their clients in the active lifestyle market. The team employs strategic search engine optimization (SEO), search engine marketing (SEM), social media management, and affiliate marketing to align with the passionate, outdoor-oriented brands they represent. Team members specialize in leveraging data analytics, optimizing retail media, and executing integrated marketing campaigns to amplify brand reach and engagement.

Marketing and SEO

Media and Social Strategy

Public Relations

Marketing and SEO

About

Team members

Other teams at Backbone Media

Media and Social Strategy

Public Relations