Backbone Media
Joshua Headley has a diverse work experience spanning various roles and industries. Joshua is currently working at Backbone Media as an Associate Public Relations Director since March 2023. Prior to that, they held positions at Saatchi & Saatchi as an Account Executive from October 2018 to February 2020, and at ReComm Global, LLC as an Account Executive from March 2017 to October 2018. Joshua also worked as an Outdoor Writer at 303 Magazine from August 2017 to January 2018, and as an Advanced Retail Supervisor at Vail Resorts from October 2016 to April 2017. In addition, Joshua has experience working in marketing roles such as a Marketing Assistant at MSU Innovation Center from November 2014 to September 2016, and as the Director of Marketing and Customer Engagement at AerBots, Inc. in June 2016. Joshua has also gained experience in public relations through an internship at Marketing Resource Group from May 2014 to November 2014. Joshua's work history also includes a role as a Television Production Assistant at Haslett Public Schools from May 2011 to August 2013, where they provided classroom support and managed a student-run TV station.
Joshua Headley has a Bachelor of Arts (B.A.) in Advertising from Michigan State University, which they completed in 2015. Joshua later pursued a Master of Arts (M.A.) in Public Relations at the same university and completed it in 2016.
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Backbone Media
Backbone Media targets, engages and inspires the active lifestyle market through public relations, media planning and buying, social media and affiliate marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 65 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent. Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups. Check out our website to learn more about us and what we do.