Backbone Media
Kenzie Genest's work experience begins in 2011 as a Cashier at Goozell Frozen Yogurt. In 2013, they worked as a Sales Associate at Dick's Sporting Goods and as a Tour Operations Representative at MillerCoors Brewing Company. In 2015, Kenzie held two simultaneous roles as a Social/Digital Intern at Verde Brand Communications and as a Communications and Marketing Intern at Boulder Valley School District. In 2017, they became a Marketing Coordinator at Powder7.com, where they handled PR outreach, branding, social media management, and influencer marketing. Kenzie joined Backbone Media, LLC in 2018 and held multiple positions, including Media Coordinator, Senior Media Strategist, and Associate Media Director.
Kenzie Genest attended the University of Colorado Boulder from 2012 to 2016, where they obtained a Bachelor of Science (B.S.) and a Bachelor of Arts (B.A.) in Advertising and Sociology. They also studied at the CAPA International School of Education Study Abroad, but the duration and degree obtained there are unknown. Additionally, there is a mention of an unspecified period at Montana State University, with no further details provided.
Backbone Media
Backbone Media targets, engages and inspires the active lifestyle market through public relations, media planning and buying, social media and affiliate marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 65 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent. Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups. Check out our website to learn more about us and what we do.