Backbone Media
Pascale Wojcik is an experienced social media strategist currently serving as an Associate Social Media Strategist at Backbone Media since August 2023. Prior roles include Social Media Coordinator, tUrn Climate Crisis Awareness and Action Intern, and Teaching Assistant at Santa Clara University from June 2022 to November 2023. Additional experience encompasses positions as Tech For Good Editor with Marga Hoek, Jean Donovan Fellow at the SCU Ignatian Center for Jesuit Education, Guest Services Specialist and Marketing Agent at The Fix Recovery Therapy, and various roles in environmental and brand initiatives, including the Aspen Center for Environmental Studies and #UNLITTER. Pascale holds a Bachelor’s degree in Communication and Sustainability from Santa Clara University and completed the International Baccalaureate at Aspen High School.
Backbone Media
Backbone Media targets, engages and inspires the active lifestyle market through public relations, media planning and buying, social media and affiliate marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 65 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent. Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups. Check out our website to learn more about us and what we do.