Backbone Media
Ian Anderson began their work experience in 1999 as a Founding Board Member of First Descents. In 1999, they also joined the Vail Valley Chamber & Tourism Bureau as the Director of Marketing and Communications, where they played a key role in developing and executing marketing strategies. At Backbone Media, LLC, Ian started in 2006 as a Partner and Director of Public Relations. Ian later became the Vice President of Public Relations and a Partner in June 2020. Backbone Media is a leading active lifestyle media and PR agency.
Ian Anderson attended the University of Virginia from 1992 to 1996, earning a Bachelor of Arts (B.A.) degree in International Relations and Affairs. Ian also participated in the Vail Leadership Institute, although the start and end dates, as well as their degree name and field of study, are not specified.
Backbone Media
Backbone Media targets, engages and inspires the active lifestyle market through public relations, media planning and buying, social media and affiliate marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 65 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent. Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups. Check out our website to learn more about us and what we do.