Samantha Williams

Samantha Williams is an accomplished sales leader with extensive experience in the financial services sector. Currently serving as the Head of EMEA Sales at Backstop Solutions Group since January 2018, Samantha has a strong background in business development and sales, previously holding positions at AlternativeSoft AG, StatPro, SS&C, Lehman Brothers, and Morgan Stanley. At AlternativeSoft AG, Samantha focused on sales and business development for a software solution that facilitates asset selection and portfolio management. At StatPro, Samantha contributed as a Business Development Manager, promoting cloud-based portfolio analytics services. Samantha's career includes significant roles in prime brokerage at Lehman Brothers and Morgan Stanley, demonstrating a robust expertise in the investment community.