Eduardo Miró Quesada Samanez

Eduardo Miró Quesada Samanez is an accomplished marketing professional with extensive experience in brand management and media strategy. Currently serving as Core Brands Senior Brand Manager at Backus since March 2018, Eduardo leads brand and communication strategies for several prominent beer brands including Cristal and Pilsen Trujillo. Previously, Eduardo held senior management roles in connections and media at draftLine, where responsibilities included overseeing integrated media strategies and managing a diverse team. Noteworthy contributions include leadership positions at SmartClick Latam and Entel Perú, with significant achievements in campaign effectiveness and budget management. Eduardo has received multiple awards, including Gran Effie and IAB Mixx accolades, recognizing outstanding marketing initiatives for Cerveza Cristal. Eduardo holds a degree in Communication Sciences, specializing in Advertising and Marketing from Universidad de Lima.