Javier Neyra Gorriti

Javier Neyra Gorriti is an experienced marketing professional currently serving as Head of Marketing Services at Backus since April 2014, overseeing Insight, Innovation, and sponsorship areas. Prior roles at UCP Backus & Johnston SAA include Sponsorship & Beer Culture Manager and Regional Marketing Manager. Javier began their career in advertising, holding positions such as Brand Manager for Cerveza Cusqueña and Account Executive at various advertising agencies. Educational credentials include a Master's degree in Business Sciences from Universidad San Ignacio de Loyola and a degree in Advertising from Toulouse Lautrec, complemented by a Bachelor's degree in Marketing and Commercial Management from Universidad San Ignacio de Loyola.