Vadim Tokarev

Vadim Tokarev is a seasoned professional in the merchandising and product marketing domains, currently serving as a Senior Merchandiser at Bad Birdie since March 2023, where responsibilities include managing the merchandising process, cross-category strategies, stock management, and team leadership. Prior to this role, Vadim has been a Business Consultant in the apparel and lifestyle sectors since March 2022. Significant experience was gained at Reebok from April 2016 to March 2022, holding various positions related to global product marketing across multiple categories, including classics, outerwear, and running apparel, contributing to successful launches and collaborations. In earlier roles, Vadim worked at adidas Group as a Category/Merchandising Manager, achieving notable growth and market performance, and at G-style as a Manager of Product & Buying, with a focus on e-commerce and brand development. Vadim holds a Bachelor's degree in Marketing from Moscow Financial Industrial University Synergy and an Associate's degree in Business Administration from the Moscow State Academy of Business Administration.