Badael Company
Alanoud Ben Naheet is an experienced HR professional currently serving as an HR Senior Specialist at Badael Company since January 2023. Prior to this role, Alanoud worked as a Resourcer at Maximus Gulf for a brief period in late 2022. Alanoud's recruitment expertise was further developed during a tenure as a Recruitment Specialist and HR Recruitment Officer at FirstMena Recruitment from February 2021 to November 2022. Earlier experience includes a short-term position as a Translator at Gentle Dental Care in April 2013. Alanoud holds a Bachelor's degree in English Language and Literature from Al-Imam Muhammad Ibn Saud Islamic University, completed between 2016 and 2020, and attended Notre Dame Catholic Sixth Form College from September 2010 to September 2014.
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Badael Company
Badael, which means ‘alternatives’ in Arabic, is a newly founded company owned by the Public Investment Fund. Badael's primary objective is to improve the quality of life and help curb smoking rates in Saudi Arabia by developing innovative reduced-risk alternatives for smokers. Badael aims to play a complementary but important role in promoting a smoke-free Saudi Arabia by replacing combustible and other tobacco products, so that smokers and people around them can enjoy the benefits of a healthier lifestyle.