Badael Company
Atheer Alshehri is a PMO Leader at Badael Company since December 2023. Prior to this role, Atheer served as a Senior Associate Consultant and Associate Consultant at Takamol Business Solutions from October 2019 to December 2023. Earlier, Atheer gained experience as a Trainee at Takamol Holding from January 2019 to July 2019. Atheer holds a Bachelor's degree in Language Interpretation and Translation from Princess Nourah Bint Abdulrahman University, earned between 2014 and 2019. Atheer Alshehri is also a certified Project Management Professional (PMP®).
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Badael Company
Badael, which means ‘alternatives’ in Arabic, is a newly founded company owned by the Public Investment Fund. Badael's primary objective is to improve the quality of life and help curb smoking rates in Saudi Arabia by developing innovative reduced-risk alternatives for smokers. Badael aims to play a complementary but important role in promoting a smoke-free Saudi Arabia by replacing combustible and other tobacco products, so that smokers and people around them can enjoy the benefits of a healthier lifestyle.