Badael Company
Eiman Mugharbel is a seasoned professional with extensive experience in customer relations, event management, and partnerships. Currently serving as the VIP Customers, Events & Sponsorship Manager at Badael Company since September 2023, Eiman has held previous roles such as Partnerships Manager at Performance54 and Account Manager at Effective Impact. Eiman's educational background includes a Master's degree in Public Relations and Applied Communication from Queensland University of Technology and a Bachelor's degree in Business Communication with a focus on Public Relations from Bond University. Additional qualifications in Fashion Design were obtained from the Metropolitan South Institute of TAFE in Australia. Eiman's career also includes academic positions in various higher education institutions and involvement in the fashion industry through roles in marketing and event coordination.
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Badael Company
Badael, which means ‘alternatives’ in Arabic, is a newly founded company owned by the Public Investment Fund. Badael's primary objective is to improve the quality of life and help curb smoking rates in Saudi Arabia by developing innovative reduced-risk alternatives for smokers. Badael aims to play a complementary but important role in promoting a smoke-free Saudi Arabia by replacing combustible and other tobacco products, so that smokers and people around them can enjoy the benefits of a healthier lifestyle.