Badael Company
Mahmoud Bou Hadir is an experienced professional in consumer activation and brand management. Currently serving as the Consumer Activation Manager at Badael Company since August 2023, Mahmoud leads strategic plans to enhance consumer experience and brand visibility. Previously, Mahmoud spent a decade at Gulf Taleed Commercial Services Company, advancing through roles such as Senior Channel Manager, Brand Activation Manager, Brand Activation Supervisor, and Consumer Engagement Executive, where Mahmoud developed sales strategies and marketing programs for the IQOS brand in Saudi Arabia. Earlier experience includes a Product Manager position at Mobily and various roles in the hospitality sector. Mahmoud holds a Bachelor’s degree in Business Administration with a concentration in Marketing from the American University of Science and Technology, along with additional education from Shouf National College and the University of Michigan.
This person is not in any teams
Badael Company
Badael, which means ‘alternatives’ in Arabic, is a newly founded company owned by the Public Investment Fund. Badael's primary objective is to improve the quality of life and help curb smoking rates in Saudi Arabia by developing innovative reduced-risk alternatives for smokers. Badael aims to play a complementary but important role in promoting a smoke-free Saudi Arabia by replacing combustible and other tobacco products, so that smokers and people around them can enjoy the benefits of a healthier lifestyle.