Mahmoud Bou Hadir

Mahmoud Bou Hadir is an experienced professional in consumer activation and brand management. Currently serving as the Consumer Activation Manager at Badael Company since August 2023, Mahmoud leads strategic plans to enhance consumer experience and brand visibility. Previously, Mahmoud spent a decade at Gulf Taleed Commercial Services Company, advancing through roles such as Senior Channel Manager, Brand Activation Manager, Brand Activation Supervisor, and Consumer Engagement Executive, where Mahmoud developed sales strategies and marketing programs for the IQOS brand in Saudi Arabia. Earlier experience includes a Product Manager position at Mobily and various roles in the hospitality sector. Mahmoud holds a Bachelor’s degree in Business Administration with a concentration in Marketing from the American University of Science and Technology, along with additional education from Shouf National College and the University of Michigan.