Badael Company
Nizar Sleem currently serves as the Head of Sales at Badael Company since July 2023. Prior to this role, Nizar held several prominent positions in sales and marketing, including Sales Director for Ambient Beverages at Oman Refreshment Company (SAOG) and Regional Commercial Director at Al Safi Danone. Nizar's experience spans multiple companies in the beverage industry, with significant roles at Aujan Coca-Cola Beverages Company and Abdel Hadi Abdallah Al-Qahtani & Sons Pepsi Cola, among others. Nizar began a professional journey in sales management at Sawaya Holding and has also held an accounting position at Procter & Gamble. Nizar earned a Master of Business Administration (M.B.A.) in Banking, Corporate, Finance, and Securities Law from Notre Dame University - Louaize (NDU) from 2002 to 2005.
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Badael Company
Badael, which means ‘alternatives’ in Arabic, is a newly founded company owned by the Public Investment Fund. Badael's primary objective is to improve the quality of life and help curb smoking rates in Saudi Arabia by developing innovative reduced-risk alternatives for smokers. Badael aims to play a complementary but important role in promoting a smoke-free Saudi Arabia by replacing combustible and other tobacco products, so that smokers and people around them can enjoy the benefits of a healthier lifestyle.