Badael Company
Sahal Alturaigi is an experienced e-Commerce Product Manager at Badael Company, overseeing the development of e-Commerce 2.0 products for DZRT since January 2024. Previously, Sahal served as a Senior Backend Engineer at Cloud Solutions from August 2020 to February 2024, focusing on healthcare app microservices and secure electronic medical records integration. Additional roles include Scrum Master and Cloud Architect at Backyard Experiential, where leadership in agile project methodologies was demonstrated, along with a Project Manager and Data Engineer role at Almarai, emphasizing data analysis and optimization. Sahal's early career involved cybersecurity penetration testing at Electronia KSA and an IT Analyst position at KPMG. Sahal holds a Bachelor's Degree in Computer Science from the University of Colorado Boulder, obtained in 2014.
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Badael Company
Badael, which means ‘alternatives’ in Arabic, is a newly founded company owned by the Public Investment Fund. Badael's primary objective is to improve the quality of life and help curb smoking rates in Saudi Arabia by developing innovative reduced-risk alternatives for smokers. Badael aims to play a complementary but important role in promoting a smoke-free Saudi Arabia by replacing combustible and other tobacco products, so that smokers and people around them can enjoy the benefits of a healthier lifestyle.