BaeStyle Ltd is a Finnish wholesale and retail company, founded in 2018, that brings the latest Korean cosmetic trends to the European market and helps brands adapt to local consumer needs. The brands that we sell are some of the trendiest in the K-Beauty world and our aim is that our carefully curated product selection satisfies the diverse needs of our customers. Our retail brand Yeppo & Soonsoo is present both online and offline through our webstore and three physical shops, located in the largest shopping centers in Finland. Our brands can also be found in several department stores across Finland.

Our company philosophy is based on the values of accessibility, transparency, and loyalty to our clients. We promise to adhere to these values in our everyday business, be it with our customers in our local shops, online store or with our B2B-partners. 

As a wholesaler we are always open for new cooperation with both domestic and foreign businesses. We serve as the importer of twelve unique brands directly from Korea to the EU markets. If you would be interested in our brands and potential cooperation, do not hesitate to contact us!

Our Offline Channels: Yeppo & Soonsoo Tripla Shopping Center, Yeppo & Soonsoo Jumbo Shopping Center, Yeppo & Soonsoo Ratina Shopping Center, Yeppo & Soonsoo Forum Shopping Center

Baestyle Oy - Yeppo & Soonsoo

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