Celina M.

Celina M. is an accomplished brand copywriter with extensive experience in diverse industries, including beauty, travel, and retail. Currently serving as a Brand Copywriter at Baik Brands, Inc. since June 2021, Celina specializes in creating compelling copy targeted at Gen Alpha and Gen Z, focusing on research and development, product naming, and branding strategies, particularly in the beauty sector influenced by Korean culture. Previous roles include a Brand Copywriter position at Briggs & Riley, where Celina addressed the Millennial market through sustainable and genderless marketing, and freelance copywriting for various brands such as Claire's and Foot Locker. Additional experience includes digital copywriting for Walmart and copywriting for notable clients during tenure at PepsiCo. Celina's diverse background is complemented by early career positions in social media management and internships in radio production and local government. Celina holds a degree from Pratt Institute.