Satya Ramachandran

Satya Ramachandran is a seasoned technology leader with extensive experience in marketing technology and ad tech. Currently serving as Senior Director of Ad Tech at Rappi, Satya is instrumental in leading the design and implementation of AcquistionIQ, a closed-loop system that enhances payback efficiency and campaign management. Prior to Rappi, Satya was Director of Marketing Technology at DoorDash, where the development of GrowthMachine and Holistic Causal Attribution v1 contributed to measurement and optimization efforts. Additionally, as Chief Technology Officer at Firefly, Satya developed an integrated platform for advertising in transportation. With significant roles at Neustar, including VP Engineering, Customer Analytics, and SVP Engineering, Satya played a crucial role in streamlining analytics and supporting rapid business growth. Satya co-founded jovianDATA, contributing to the development of a multi-dimensional query engine, and has held various engineering positions at Jivox, Cognos, 3PAR, and Sybase. Educationally, Satya holds a Master’s degree in Computer Science from the Indian Institute of Science.