Benjamin Peterson

Benjamin Peterson is an accomplished professional in social media management and digital marketing within the pet industry and conservation sector. Currently serving as the Social Media Manager at Baja Naturals, the focus is on promoting sustainably packaged kelp-based pet treats. As the Chief Executive Officer of Betta Botanicals, leadership encompasses overall strategic direction. Experience includes notable roles at PetWise, where social media strategies were developed to drive brand awareness and enhance influencer engagement, and BensAquariums, where tailored content strategies were employed to increase platform reach. Previous contributions as a Conservation Associate and Volunteer Land Steward demonstrate a commitment to environmental stewardship, further complemented by diverse roles in customer service and retail environments. Benjamin holds a Bachelor's degree in Environmental Science from Western Washington University.