Aditi Abhay

Aditi Abhay is a seasoned professional in digital marketing and brand management with extensive experience across multiple roles and organizations. Currently serving as Lead in Social Media & Content at Bajaj Allianz General Insurance since March 2021, Aditi specializes in brand and product marketing. Prior to this, Aditi operated as a self-employed consultant, offering services in digital marketing strategies and content planning. Aditi's background includes leadership positions at Xebec Communications Pvt. Ltd. and Isobar, focusing on digital strategies and end-to-end campaign execution for prominent clients. Aditi's career began in corporate relations and progressively evolved through various roles in brand creation and market communication, supported by a PGDM in Marketing from Balaji Institute Of Telecom and Management.