Pratik Ghate

Pratik Ghate is an experienced media professional currently serving as the Head of Media at Bajaj Auto Ltd since January 2012, with prior roles as Brand Manager and Media Manager. At Bajaj Auto, Pratik specializes in media management for key brands in the Domestic Motorcycle segment, overseeing media planning across various platforms, including TV, Print, Digital, Activations, Outdoor, and Mobile. Responsibilities include crafting media briefs aligned with campaign objectives, managing media budgets, and negotiating rates for cost efficiency. Before Bajaj Auto, Pratik worked as a Manager Exchange (Media Planner) at Mindshare Fulcrum, where the focus was on media planning and client consultation. Pratik's career began at HCL Technologies as a Business Analyst, where foundational skills in marketing collateral and client engagement were developed. Pratik holds a PGDM in Marketing and Sales from ICMHRD, Pune, and a Bachelor's degree in Computer Technology from Nagpur University.