Bajaj Consumer Care
Sanath R. Pulikkal serves as the Chief Marketing Officer at Bajaj Consumer Care since June 2024. Prior to this role, Sanath held the position of General Manager, Marketing - Home Care at Dabur India Limited from May 2021 to June 2024, overseeing iconic brands such as Odomos and Odonil. From February 2013 to May 2021, Sanath was the Senior DGM Marketing for Home Care and Dish Wash Categories at Jyothy Labs Ltd., responsible for P&L and comprehensive marketing strategies. Sanath's career also includes experience as DGM, Innovations in Nutrient Beverages at Tata Global Beverages from May 2008 to January 2013, and as Manager for the Indigo Brand at Tata Motors, where the brand became a top seller for five consecutive years. Sanath began the career journey as a Graduate Apprentice trainee at Mahindra & Mahindra in 1999. Academic qualifications include a PGDBM in Marketing from the Institute of Management Technology, Ghaziabad, and a BE in Production from K J Somaiya College of Engineering.
Bajaj Consumer Care
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Bajaj Consumer Care is the second largest company in the Shishir Bajaj Group of companies. The history of Bajaj Consumer Care dates back to 1953 when Mr. Kamalnayan Bajaj established Bajaj Sevashram to market and sell hair oils and other beauty products. Bajaj Consumer Care Ltd. is one of the leading player in Hair oil category with brands like Bajaj Almond Drops Hair Oil, Bajaj Brahmi Amla Hair Oil, Bajaj Amla Hair oil and Bajaj Jasmine Hair oil. Our flagship Brand Bajaj Almond Drops Hair oil is the No. 1* hair oil in Indian market with Premium positioning and commands one of the highest per unit price in the industry.