María Babé Ayuso

María Babé Ayuso currently serves as Chief Marketing & Customer Officer at Generali since February 2024. Prior to this role, María accumulated extensive experience at Vodafone from May 2011 to February 2024, holding several leadership positions including Head of Strategic Marketing & Customer Experience, Head of Growth Platforms - Service & Sales, and Head of SOHO Segment for Vodafone Business. María's responsibilities encompassed managing consumer and SOHO customer bases, overseeing marketing and sales operations, and directing multichannel programs and customer satisfaction initiatives. Additionally, María contributed to the fight against COVID-19 as a researcher with DreamLab App in mid-2020. Previous roles include Business Development Consultant at UNISONO Soluciones de Negocio and CRM Consultant at Accenture, where María focused on the telecommunications sector for clients such as Vodafone and Telefónica. María's early career also included an internship at Orange in the New Services department. María holds a degree in Telecommunications Engineering from Universidad Alfonso X El Sabio.