Sawedana Shirsat

Sawedana Shirsat is a seasoned product management professional with significant experience in the consumer goods sector, currently serving as Senior Product Manager at Bajaj Electricals Ltd since May 2015. In this role, Sawedana oversees the Non-Electrical Appliance segment, managing a diverse portfolio of over 200 SKUs and generating annual revenues of 176 Crores. Responsibilities include strategic development, product portfolio management, consumer research, and collaboration with R&D for new product initiatives. Prior to Bajaj, Sawedana held key positions at ITC Limited, leading market research efforts and trade marketing strategies, and at Atos as a Software Engineer, where team mentorship and client interaction were primary duties. Sawedana holds an MBA in Marketing from the Faculty of Management Studies, University of Delhi, and a B.Tech in Information Technology from Usha Mittal Institute of Technology, SNDT Women's University.