Dan Wills

Dan Wills is a seasoned sales and account management professional with extensive experience in the food industry. Currently serving as Sales Director for UK Key Accounts at Baker & Baker since December 2021, Dan previously held roles such as Senior National Account Manager at Scotbeef Limited and National Account Manager focusing on premium food retailers and B2B customers. Prior to that, Dan was involved in commercial category management at 2 Sisters Food Group, where responsibilities included managing annual category plans and achieving sales growth. Dan's earlier experience includes international category management at Select Service Partner Limited, and significant analytical roles at Marks and Spencer, where efforts were directed towards optimizing costs and improving margins.