Hailey Caldwell

Hailey Kirkpatrick is a seasoned marketing professional with extensive experience in brand strategy and account planning. Currently serving as a Senior Brand Strategist at Bakery Agency since August 2021, Hailey has collaborated with high-profile clients including Shiner Beer, Diageo, and Nike, focusing on impactful research and marketing campaigns. Prior to this role, Hailey worked at We Are Alexander as a Senior Account Planner, driving brand strategies for Anheuser-Busch, and at Byte as an Account Planner for clients like Pret USA and Waze. Earlier experience includes roles at DiMassimo Goldstein, where Hailey served as an Assistant Brand Manager and Research Associate, contributing to various marketing strategies and insights for clients such as the Bronx Zoo and HelloFresh. Hailey holds a Bachelor of Arts in Advertising from Louisiana State University and a bachelor's degree in Communication and Media Studies from the University of Leicester.