Sally Asaad

Sally Asaad is a professional with a diverse background in finance, innovation, and training. With experience in corporate banking and debt capital markets, Sally has held various roles such as Senior Credit Analyst and Head of Business Development. Currently serving as the Cofounder & COO/CBO at Balad, Sally previously worked at CIB Egypt where Sally held positions such as Head of Fintech & Technology Enabled Partnerships and Head Digital Innovation & Strategic Alliances. Sally holds a Bachelor of Business Administration in Finance from The American University in Cairo and has pursued additional education in digital transformation and coaching.