Assaf Kashi

Assaf Kashi is an accomplished design leader currently serving as the Director of Product Design & Brand at Balance since July 2023. Previously, Kashi held the position of Principal Design Lead at Amazon Music from May 2020 to April 2023, where responsibilities included managing UX strategies and collaborating on international projects. Earlier roles encompassed Senior UX Lead at Meta, Director of Product Design at DraftKings Inc., and Co-Founder and Director of Product Design at hoop, focusing on innovative video platforms. Kashi's career also includes leading design efforts for Eko and serving as an Art Director at BBDO Worldwide, with a strong foundation in visual communication earned from Minshar Academy of Art and Design.