Johanna El Baba

Johanna El Baba is a skilled buyer with extensive experience in the fashion and retail sectors, currently working at Etoile Group as a Buyer for Ralph Lauren since January 2021. In this role, Johanna manages purchasing for Premium and Luxury lines across the GCC, analyzing sales performance and monitoring market trends. Previous roles include Junior Buyer at Sidewalks SAL, coordinating wholesale distribution for brands such as Nike and Converse, and Assistant Buyer at PAC sal - Beirut Duty Free, where management of purchase orders and sales reporting for over 80 luxury brands was conducted. Johanna's educational background includes a Master’s Degree in Luxury Fashion Management from Domus Academy and a Bachelor of Business Administration in Marketing from the American University of Beirut.