Balkrishna Industries Ltd
Lorena Pea is an experienced professional in brand management and marketing, currently serving as the Events & Brand Sponsorship Manager at BKT Tires since October 2017. Prior to this role, Lorena held various positions at Bridgestone Europe, Middle East & Africa, including Brand Activation Coordinator and Coordinator of Product & Marketing Intelligence, where responsibilities included enhancing brand presence and consumer engagement. Lorena's career began at Bridgestone Italia Spa as a Trade Marketing Specialist, focusing on developing tailored marketing strategies to influence purchase behavior. Earlier experience includes working as an Account Executive at Merser Srl. Lorena Pea holds multiple degrees from IULM University, including a laurea specialistica in consumi, distribuzione commerciale e comunicazione d'impresa, and a laurea triennale in Scienze e tecnologie della comunicazione.
This person is not in any teams
This person is not in any offices
Balkrishna Industries Ltd
1 followers
Balkrishna Industries Limited is engaged in offering pneumatic tires. The Company offers tires, tubes and tire flaps. It focuses on manufacture of a range of off-highway tires (OHT). These tires are mainly meant for agricultural, industrial and construction, earthmover and port, mining, forestry, lawn and garden and all-terrain vehicles (ATV). It offers tires for compact loader, compact utility tractor, cotton picker, forwarder, go-kart, golf kart, harvester, hay harvester/baler, mower, orchard harvester, pivot irrigator, rotor rake, rototiller, sprayer, spreader, tanker, tractor, trailer, trencher, universal vehicle and vineyard harvester. The Company offers tires for backhoe loader, compact dumper, compactor, container handler, excavator, mobile home and skid steer. It also offers tires for dozer, haul train, load haul dump (LHD) and underground mining vehicles. Its products include AGRIMAX RT 855, PL 801, EARTHMAX SR 41, EM 934, AGRIMAX TERIS and EARTHMAX SR 30, among others.