BAMM
Clelia Goodchild is an accomplished researcher and ethnographer with extensive experience in qualitative research and netnography across Spain and France. Currently, Clelia serves as a researcher at Trybes Agency, focusing on netnography, and as a qualitative researcher at ReD Associates, where involvement includes healthcare projects related to rare diseases. Clelia has held multiple roles since 2022, including ethnographer at frog and qualitative researcher at BAMM, contributing to digital ethnographic research and moderating focus groups. Previously, Clelia worked with Ipsos MORI and has an established history in filmmaking and visual anthropology, offering services to social research institutes and NGOs. Educational background includes a Master of Arts in Modern Languages from the University of Oxford and a Baccalauréat Littéraire from the Centre International de Valbonne. Clelia is fluent in English, French, Portuguese, and Spanish.
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BAMM
BAMM is a global consumer insights agency that specializes in helping big brands better compete in the ever-changing world of consumer trends and technology, and to stay ahead of nimble start-ups and challenger brands. We call this creating “brand momentum”. We deliver momentum through strategic thinking, ethnographic research, and creative development. Our multidisciplinary process reveals valuable consumer and market insights, inspiring clear decision-making. With a team of more than 22 researchers, ethnographers, strategists, photojournalists, videographers and designers, BAMM delivers clients rich, detailed understandings of their consumer and areas of opportunity within their business.