BCR
Cornelia Plesoianu has extensive work experience at BCR, starting in 1999. Cornelia began as a Loan Officer and later held roles as Head of Retail Department and Marketing and Sales Manager. In 2007, they became a Senior Marketing Specialist, focusing on project management, communication strategy, and BTL campaigns. Since 2015, Cornelia has served as Head of Brand Activation, responsible for coordinating brand activation and BTL strategy, event planning, sport sponsorship, and media planning. Cornelia has also led a team of up to 7 members.
Cornelia Plesoianu earned a Master's degree in Communication and Public Relations from the National School of Political Studies and Public Administration, where they attended from 2004 to 2006. Prior to that, they completed their undergraduate studies at the Bucharest Academy of Economic Studies from 1995 to 1999, specializing in International Economic Relations. Additionally, they have obtained certifications in "Building Better Commercial Brand Plans -SOSTAC Model, PR Smith" from CIM | The Chartered Institute of Marketing in November 2019, and in "Sponsorship - How to Buy and Sell" from the same institution in August 2008.
This person is not in any teams
BCR
8 followers
Banca Comerciala Română (BCR), membră a Erste Group, este cel mai important grup financiar din România, ce oferă servicii de bancă universală, leasing, pensii private, fonduri de investiții și produse de economisire-creditare pentru locuinţe, prin intermediul reţelei naționale de sucursale și centre de afaceri. Misiunea BCR este de a contribui la crearea de prosperitate pentru România, sprijinind șansele tuturor la o viață mai bună și susținându-le încrederea în forțele proprii și în capacitatea de a-și atinge potențialul. Pentru aceasta, BCR investește constant în acces sigur și facil la servicii financiare, banking pe înțelesul tuturor, consiliere financiară pe termen lung și produse care respectă potențialul fiecărui client. BCR a creat cel mai amplu și consistent program de educație financiară din România, “Școala de Bani”, prin cursuri pentru adulți și tineri, o expoziție mobilă de educație financiară pentru copii și o platformă digitală dedicată, toate acestea prin implicarea a peste 1.000 de profesori de educație financiară, experți ai BCR. *** Banca Comerciala Romana (BCR), member of Erste Group, is the most important Romanian financial group, providing universal bank services, leasing, private pensions, investment funds, savings and credits for housing, through our branches and corporate centers. BCR aims to contribute to foster prosperity for Romania, by supporting everyone’s chances for a better life and encouraging our clients to trust themselves and their capacity to reach their potential. In this respect, BCR constantly invests in secure and easy access to banking services, banking for everybody, long-term financial counseling and products which comply with every customer’s potential. BCR has created the biggest and most consistent financial education program in Romania, “The Money School”, with classes for adults and teenagers, a financial education mobile exposition for children and a digital platform, all these being possible thanks to over 1,000 financial education teachers, BCR employees.