Georgina Bourke

Georgina Bourke has extensive experience in e-commerce and brand activation, currently serving as the Head of Brand Activation for E-Commerce at PVH Holdings GmbH, focusing on the Tommy Hilfiger and Calvin Klein brands since August 2019. Prior roles include Brand Activation Manager for E-Commerce at the same company, Wholesale E-Commerce Manager at Esprit, and Marketing Coordinator for Germany at Esprit. Georgina's career began with internships at Esprit and PepsiCo, and earlier positions as a Sales Advisor at H&M. Educational qualifications include a Bachelor of Business Administration in International Marketing from Fontys Venlo University of Applied Sciences and studies at both Udayana University and Friedrich-List-Schule.