Banca Transilvania
Adelina Cotfas is a seasoned professional in UX design, research, and digital marketing with a diverse background spanning over a decade. Currently serving as Deputy Director of UX Design & Research at Banca Transilvania, Adelina leads a team in transforming customer insights into impactful products and services. Previous roles include building and managing Banca Transilvania's UX Research team, collaborating across business areas as a Digital Transformation Specialist, and overseeing digital projects at The KPI Institute, where responsibilities encompassed user experience design and web analytics. With a solid foundation in journalism and public relations, complemented by an Executive MBA in progress, Adelina has also contributed to the media sector as Editor in Chief and Senior Editor, producing extensive articles and managing editorial teams.
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Banca Transilvania
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Banca Transilvania SA (BT) is a Romania-based bank. The Company's business activities are divided into seven segments. The Corporate Client sector offers lending service, financial consulting and planning, cash management services, asset management, investment and financial advisory for corporate clients. The Small and Medium-sized (SME) segment is represented by corporate clients. The Individual Client division provides financial products and services, such as loans, mortgage, deposits, card services, internet banking and transfer money for retail client. The Healthcare division provides tax assistance and financial services for medical specialty. The Treasury segment combines treasury activities. The Leasing and loans sector offers leasing components and consumer loans. The Other sector encompasses financial investment management, brokerage service, factoring and real estate services. It merged with Volksbank Romania SA.