Adelina Cotfas

Adelina Cotfas is a seasoned professional in UX design, research, and digital marketing with a diverse background spanning over a decade. Currently serving as Deputy Director of UX Design & Research at Banca Transilvania, Adelina leads a team in transforming customer insights into impactful products and services. Previous roles include building and managing Banca Transilvania's UX Research team, collaborating across business areas as a Digital Transformation Specialist, and overseeing digital projects at The KPI Institute, where responsibilities encompassed user experience design and web analytics. With a solid foundation in journalism and public relations, complemented by an Executive MBA in progress, Adelina has also contributed to the media sector as Editor in Chief and Senior Editor, producing extensive articles and managing editorial teams.