Kayawarma Rodríguez Loaiza

Kayawarma Rodríguez Loaiza is an experienced marketing professional currently serving as the Gerente de Marketing Estratégico at Bancaribe since July 2022, where responsibilities include developing marketing strategies, launching products, and establishing stakeholder alliances. Prior to Bancaribe, Kayawarma was a Brand Manager at Spot Creativo, focusing on quality standards and overseeing multiple accounts, and served as a Project Manager at Sushi Design, optimizing organizational processes and coordinating team activities. Earlier experience includes a role as Especialista en Comunicaciones Externas at Coca-Cola FEMSA. Kayawarma holds a degree in Communications from UCAB and is pursuing a specialization in project planning and management at Universidad Monteávila.