Iris A. R.

Iris A. R. is a seasoned UX designer with extensive experience in various roles across multiple organizations. Currently serving as a Senior UX Designer at BBVA Spain, Iris focuses on information architecture within the retail area, ensuring alignment with operational needs and technology standards. Previous roles include Senior UX Designer at ING Spain & Portugal, Lead UX Product Designer at UST Spain, and Head of UX/UI at Itequia and Indra Software Labs. Iris has a strong background in UX research, product design, and project management, having worked with notable clients such as Visa, Sony, and El Corte Inglés. Educational qualifications include certifications in product analytics and user research, supplemented by a Master's degree in Design & Multimedia Communication and a Bachelor’s degree in Advertising & Public Relations.