Marcela Joaquim

Marcela Joaquim is an experienced professional in the fields of marketing and compliance, currently serving as an Assessora de Imprensa in the Marketing Department at Bradesco since October 2022. In this role, Marcela manages institutional image, develops strategic communication strategies, and coordinates media relations, including journalist meetings and media training for spokespersons. Previously, Marcela worked as an Analista de Compliance in the Cards Department, focusing on data privacy compliance under LGPD and legal demands related to anti-money laundering and regulatory compliance. Marcela's career at Bradesco began as an Assistente Administrativo, where responsibilities included supplier management and collaboration with legal and audit teams, as well as a market research internship in the Cards sector. Education includes a current specialization in Growth Marketing from FIAP and a Bachelor's degree in Social Communication - Journalism from Universidade São Judas Tadeu.