Maru Morales Bilbatua

Maru Morales Bilbatua is a seasoned professional in digital innovation and transformation, currently serving as Owner of Digital Channels at Bradesco since August 2024. Previously, Maru held several key positions at Hey Banco from February 2020 to March 2024, including Head of Lifecycle, Growth, and Commercial Alliances, as well as Head of Product for Debit and Credit. Maru's experience also includes significant roles at Banregio, where Maru was instrumental in launching the bank's first digital account and managing various marketing campaigns. Additional roles include Director of Operations at Centro VALIA and Marketing Coordinator at Telcel. Maru's educational background features a Licenciada en Mercadotecnia from Tecnológico de Monterrey and a Master's in Public Relations from Universidad de Alcalá.