Bradesco
Yruana Poulidis is a seasoned professional in Customer Relationship Management with significant experience across various leading companies. Currently serving as Customer Relationship Management Manager at Bradesco since May 2023, Yruana previously held the position of Especialista CRM e Marketing Digital at Accenture Song, overseeing CRM implementation projects such as Gerdau and Circulabi. Prior to Accenture, Yruana worked as a Senior CRM Analyst at Cinepolis Corporativo, successfully launching a loyalty program and managing extensive CRM operations. Yruana began a career in CRM at GPA, progressing through roles of Junior and Pleno Analyst, focusing on targeted communications and seasonal campaign activations. Yruana's early career included a market intelligence internship at GE Healthcare and event production assistance at Festivo. Educational qualifications include a Bachelor's degree in Marketing from USP and a technical course in event production from Liceu de Artes e Ofícios.
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Bradesco
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Banco Bradesco S.A. is a commercial bank. The Bank offers a range of banking and financial products and services in Brazil and abroad to individuals, large, mid-sized and small companies, and local and international corporations and institutions. Its segments include Financial; Insurance and Capitalization bonds; Pension plans, and Other Activities. The Financial segment consists of financial institutions and holding companies, which are responsible for managing financial resources, and credit card, consortium and asset management companies. The Insurance Group segment comprises insurance, pension plan and capitalization bond companies. It offers banking services, including deposit-taking activities, individual and corporate banking services, credit and debit cards, leasing operations, investment banking, asset management, consortium services and others. Its insurance services include health insurance, life and personal accident insurance, automobile, casualty and pension plans.