Yruana Poulidis

Yruana Poulidis is a seasoned professional in Customer Relationship Management with significant experience across various leading companies. Currently serving as Customer Relationship Management Manager at Bradesco since May 2023, Yruana previously held the position of Especialista CRM e Marketing Digital at Accenture Song, overseeing CRM implementation projects such as Gerdau and Circulabi. Prior to Accenture, Yruana worked as a Senior CRM Analyst at Cinepolis Corporativo, successfully launching a loyalty program and managing extensive CRM operations. Yruana began a career in CRM at GPA, progressing through roles of Junior and Pleno Analyst, focusing on targeted communications and seasonal campaign activations. Yruana's early career included a market intelligence internship at GE Healthcare and event production assistance at Festivo. Educational qualifications include a Bachelor's degree in Marketing from USP and a technical course in event production from Liceu de Artes e Ofícios.