Samuel Serrano

Samuel Serrano serves as the Head of Retail Banking Deposit Products at Banco Davivienda since December 2021. Prior to this role, Samuel held various positions at Scotiabank Colpatria, including Director Product Owner for the Digital Payments Ecosystem and Customer Development from April 2020 to December 2021, and at Itaú Colombia as Subgerente Productos Captación & Tarjeta Débito and Senior Producto & Transaccionalidad from December 2017 to April 2020. Samuel's career began at Banco Davivienda in January 2014, where roles included Profesional Sr Desarrollo de Canales Especializados and Intern Depto de Captación. Educational credentials include a Master's degree in Marketing from CESA, another Master's in Marketing and Sales from ESIC Business & Marketing School, a Bachelor of Business Administration from Pontificia Universidad Javeriana, and a semester abroad at The University of Alabama.