Jennifer Cárdenas Pedreros

Jennifer Cárdenas Pedreros has a diverse work experience in the field of data analytics and digital marketing. Jennifer started their career as a Trainee Medios at Mindshare, where they learned about the management of advertising campaigns in various media channels. Jennifer later worked as an Executive, Investment Control METROKIA at Mindshare, where they gained knowledge and experience in media planning and optimization.

Jennifer then joined Proximity Colombia as an Analyst in Social Intelligence, where they were responsible for processing and interpreting data from various digital platforms to identify insights and strategies for client brands. Jennifer also supported the team in conducting digital listening and analyzing social media influence.

After that, Jennifer worked at Common Sense, the Whole Funnel Agency, as a Digital Marketing Analyst and later as a Digital Optimizer Senior. In these roles, they focused on optimizing conversions and implementing measurement strategies using tools like Google Analytics and Google Tag Manager. Jennifer also worked on customer journey analysis and used data-driven approaches to improve business results.

Currently, Jennifer is working at Banco de Bogotá as a Data Team Lead. Their responsibilities include leading and empowering the data analyst team in descriptive and diagnostic analytics. Jennifer also advises and mentors the team in analytical problem-solving and develops their skills in storytelling and critical thinking based on data.

Overall, Jennifer's work experience showcases their expertise in data analysis, digital marketing, and strategic decision-making.

Jennifer Cárdenas Pedreros completed their undergraduate education at Universidad Central (CO) from 2010 to 2014, where they earned a degree in Publicista with a focus on Strategic Planning. In 2020, they attended Universidad de Los Andes for a short-term program, completing a Diplomatura in Digital Skills. Additionally, Jennifer has obtained various certifications throughout their career, including communication and leadership skills from Crehana, agile leadership and product management credentials from Credly, and Google certifications in Google Tag Manager and Analytics.