Chris Porreca

Chris Porreca has extensive work experience in the field of marketing and data strategy. In their most recent role as Sr. Manager of Data Strategy & Insights at Nexthink, they are responsible for shaping the company's data strategy and providing valuable insights.

Prior to joining Nexthink, Chris worked at Meta as the Marketing Operations Lead, where they focused on strategic planning and operations in the workplace. Chris'srole involved implementing and managing marketing strategies to drive success.

Before Meta, Chris spent a significant portion of their career at SAP Concur. Chris held the position of Sr. Strategist of Marketing Analytics & Insights, where they provided in-depth reporting and insights to shape Concur EMEA's marketing strategy and KPIs. Chris utilized various marketing tools such as Adobe Analytics, Tableau, SFDC, and Eloqua/Marketo to achieve this.

At SAP Concur, Chris also served as a Marketing Operations Analyst, where they were responsible for all marketing operations in the EMEA region. Chris successfully implemented an integrated demand generation funnel and a lead scoring system to streamline sales and marketing processes.

Earlier in their career, Chris worked at GlobalData Plc (formerly Pyramid Research) as an e-Marketing Associate. Chris managed a global lead generation system based on the Salesforce platform, merging various databases into a centralized structure.

Chris'sfirst role in the industry was as a Market Research Analyst at BAT, where they handled all market research activities for BAT El Salvador. Chris also served as a Trade Marketing Assistant, overseeing marketing activities in the convenience and organized retail distribution channels.

Throughout their career, Chris Porreca has demonstrated a strong understanding of marketing analytics, operations, and strategy. Chris has been recognized for their achievements, receiving awards such as the 2012 Sirius Decisions ROI Award for Best in Sales and Marketing Integration and the 2012 Eloqua Markie Award for 'Best Alignment of Sales and Marketing in Europe'.

Chris Porreca attended Suffolk University from 2002 to 2004, where they obtained a Bachelor of Science in Business Administration (B.S.B.A.) with a major in Marketing. In 2021, they also completed a certification program titled "Platform Strategy: Building and Thriving in a Vibrant Ecosystem" from MIT Sloan Executive Education.