Andres Felipe Salazar Alvarez

Andres Felipe Salazar Alvarez serves as the Director of Marketing at Banco Falabella Colombia, leading a team of over 18 professionals in executing communication strategies, public relations, digital marketing, and media investments. Prior experience includes significant roles at Anheuser-Busch InBev, where achievements encompassed brand management for Cerveza Pacifico, Cerveza Modelo, and Corona COPEC, demonstrating exceptional sales growth and brand recognition. Additional experience includes strategic marketing positions at Ferrero and Unilever, where successful launches and regional strategies were developed for brands like Nutella and Tresemmè. Early career contributions were made at British American Tobacco and Rohm and Haas in brand management and procurement logistics, respectively. Andres Felipe holds a Bachelor of Business Administration from Universidad del Norte.