Francisca Cruz Alliende

Francisca Cruz Alliende possesses extensive experience in retail management and product development, currently serving as Gerente Retail, Alianzas y Loyalty at Banco Falabella Chile since December 2020, with prior roles such as Jefe Loyalty, Alianzas y Beneficios, and Jefe Productos Transaccionales. Additionally, since June 2023, Francisca has been an Advisor for Edify, a Chilean startup that provides technological solutions for reducing common costs and energy expenses in homes and buildings. Previously, Francisca worked at Falabella Retail from June 2017 to December 2020, holding positions including Product Manager Infantil and Category Manager. Early career experience includes a brief role as Agente comercial at Cumplo. Francisca holds a degree in Ingeniería Comercial with a minor in psicología organizacional from Universidad de los Andes and completed a Bachillerato in economía y sociedad at the same institution.