Approach Comunicação
Tatiana Bar Newell is an experienced communication professional with a strong background in internal communication and employer branding. Currently serving as the Diretora de Comunicação Interna at Approach Comunicação since October 2021, Tatiana previously held significant roles at Vale as Gerente de Comunicação Interna from November 2009 to December 2020, and at IBM in various capacities from 2004 to April 2009, focusing on communication strategy and execution for large employee bases. Early career experiences include editorial roles at Editora Casa da Palavra and various journalism positions. Tatiana holds a pós-graduação in Neurociência e Comportamento from Pontifícia Universidade Católica do Rio Grande do Sul and has received further education in digital marketing from Columbia Business School.
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Approach Comunicação
Set up in 1996, Approach is directed by three partners with experience and credibility in the communication market. By managing information, it forges quality relationships with strategic publics and creates a positive perception of the client company, brand or product. The staff at Approach undertake all stages of the communication process, working in teams specializing in areas such as Industry, Finance, Construction, the Consumer Market, Fashion, Culture, Education, Health and Quality of Life, amongst others. The teams work as an integrated unit, forming a multi-disciplinary view of the client, fulfilling specific objectives in order to maximize the results of the communications.