Érica Medeiros

Érica Medeiros is a seasoned professional with extensive experience in commercial intelligence and sales management, currently serving as Superintendente Geral of Inteligência Comercial Varejo at Banco Safra since April 2019. Érica has held various leadership roles within Banco Safra, including Superintendente Geral Digital PF/MEI SafraPay and Superintendente de Parcerias. Prior experience includes a managerial position at Cielo, overseeing channel and partnership operations, and a directorial role in sales at Oi S.A. Érica's career also includes consultancy at TIM Brasil and a solid educational background with a Bachelor’s degree in Marketing and a Postgraduate degree in Business Management, both contributing to a rich expertise in the retail and telecommunications sectors.