Laís Batista

Laís Batista has several years of experience in digital marketing and media coordination. Laís has worked in various companies, including Safra, Cyrela, Movida Aluguel de Carros, Crefisa, DPTO., TV Aparecida, and Focusnetworks Interactive.

At Safra, Laís worked as a Team Leader in Digital Marketing, specifically focusing on sites and CRO.

At Cyrela, they worked as a Digital Marketing Coordinator, where they managed and supervised performance campaigns on platforms such as Google, Meta, Tik Tok, Verticais, and others.

At Movida Aluguel de Carros, Laís held the position of Performance Media Coordinator, responsible for managing and optimizing campaigns on various digital media platforms like Google, Taboola, Facebook, SA360, and more. Laís also led the SQUAD de MARTECH & GROWTH and produced web analytics reports.

Laís also gained experience at Crefisa, where they held different roles, including Senior Online Media and Online Media Coordinator. Laís'sresponsibilities included managing digital marketing projects, media operations, and strategies across different platforms like Facebook, Instagram, Google Adwords, and Twitter.

Before Crefisa, Laís worked at DPTO. as an Online Media & Community Manager, and at TV Aparecida as a Digital Marketing Assistant, where they were involved in various digital marketing projects.

Laís started their career as a Digital Marketing Assistant at Focusnetworks Interactive, where they worked with clients like José Cuervo LATAM, Cia Athletica, DKT Prudence, and Huawei Honor. Laís'stasks included metric analysis, online client relations, social media content creation, online presence management, monitoring reports, and digital planning.

Overall, Laís Batista has a comprehensive background in digital marketing, media coordination, performance campaigns, and analytics.

Laís Batista earned an MBA in Production Management from Universidade Estadual Paulista Júlio de Mesquita Filho in 2014. In 2012, they completed a specialization in Digital Marketing at ESPM Escola Superior de Propaganda e Marketing. Laís also holds a Bachelor's degree in Advertising and Propaganda from UNIFATEA - Centro Universitário Teresa D'Ávila, which they obtained in 2011. In addition to their formal education, they have obtained several certifications, including Google Analytics 4: implementation and reporting from Alura Para Empresas in 2024, Coleta e organização de dados - Tail Target from Tail in 2022, Tableau Fundamentals from Tableau in 2021, and Google Adwords certifications in Search and Display in 2016 and YouTube in 2016, both from Google.