Rafael L.

Rafael L. is a seasoned professional with extensive experience in the banking sector, currently serving as the Sr. Head of Digital Growth, CRO & SEO at Santander Brasil since January 2013. Rafael has held various leadership roles including Head of Digital Performance, Head of Customer Success, and Head of Personal Banking within the same organization. Prior to this, experience includes positions at Santander España as a Multichannel and Alliances Specialist, and Banco Santander Chile as a Product Specialist. Early career roles at Santander Brasil and Intesa Sanpaolo Brasil S.A. encompassed customer-focused positions and specialized roles. Rafael's academic background includes degrees in Digital Transformation from Fundação Dom Cabral, Retail Management from Universidad de Chile, and a Master's in Business Management from FGV, complemented by studies in Digital Analytics at FIAP.